The 4As (American Association of Advertising Agencies) was established in 1917 to promote, advance and defend the interests of our member agencies, employees and the advertising and marketing industry overall.

We are a non-profit trade association committed to serving member agencies. Passion, Agility, Curiosity and Collaboration are our core values. Our dedicated and distributed team includes seasoned agency and brand leaders, colleagues with a wealth of experience from diverse fields and talented, emerging professionals with a passion for serving our members.