Founded in 2011, Betches Media is a pioneer in the social-first digital space, with its defining brand voice and viral content rooted in its founding by lifelong friends Aleen Dreksler (Chief Executive Officer), Sami Sage, and Jordana Abraham. Today, with a team of brilliant and hilarious digital natives, Betches offers its loyal audience a full suite of video, editorial, podcast, and social content tailored for every platform, interest, and season of life. Across all channels, Betches’ content generates over 650MM average monthly views, reaching nearly 1 in 2 women in the US while setting the gold standard in quality and engagement, seven times higher than the industry average.

Combining the scale and capabilities of a media company with the trust and familiarity of your best friends, Betches has positioned itself as a formidable player within both the new media industry and the creator economy. Betches partners with blue-chip brands to engage millennial and Gen Z women around the most timeless and valuable currency: cultural relevance. In 2023, Betches Media was acquired by LBG Media, the owner of the leading global media brand LADbible Group.