IRCODE transforms every creative asset into its own marketing channel. Using proprietary computer vision AI, logos, product shots, commercials, and live event visuals become scannable, interactive experiences. Audiences can shop product placements, unlock content, join loyalty programs, gamify experiences, or discover promotions – all through the creative you’ve already invested in.
For advertisers, IRCODE bridges attribution gaps across TV, digital, OOH, retail, and live events. It turns every TV spot, product placement, or series integration into a measurable, interactive touchpoint. Live sports sponsorships become even more powerful, enabling real-time fan engagement and direct consumer actions during the game.
At the core is IR Lens, our white-label solution that builds your own IRCODE lens. It lets you leverage your app subscriber base to interact with creative, brand products, or shows – creating a first-of-its-kind channel that works as a flywheel within your ecosystem. It empowers brands, advertisers, platforms, and streamers to grow app users, capture first-party data, and drive interaction.
Whether you’re a CMO driving engagement, a media leader seeking transparent attribution, or a product executive accelerating launches, IRCODE delivers smarter, data-driven results.