Lifesight is a Unified Marketing Measurement platform designed for modern consumer brands facing challenges like privacy-driven signal loss, a complex channel landscape, and intense CFO scrutiny on profitable growth. It addresses the shortcomings of traditional methods by providing a single source of truth to prove and improve the incremental impact of every marketing dollar. The platform’s goal is to move beyond correlated clicks and enable teams to reallocate budgets toward true, causal lift, ultimately cutting waste and increasing profit.

The core of the Lifesight platform is its unique framework that unifies three essential measurement methodologies into a single workflow. It combines high-level Marketing Mix Modeling (MMM) for long-term strategy, Geo-based Incrementality Testing to establish causal proof of what’s working, and Incrementality-Adjusted Attribution for guiding granular campaign optimization. By integrating these statistical models, real-world experiments, and calibrated real-time metrics, Lifesight provides a comprehensive and defensible view of marketing performance.

Lifesight translates complex data into actionable financial outcomes. Its tools, like the Scenario Planner, allow marketing and finance teams to see the projected impact of budget shifts on profit-centric metrics such as marginal ROAS, incremental CAC, and LTV. This creates CFO-grade evidence that aligns stakeholders, builds confidence in marketing decisions, and turns measurement into a durable advantage for brands needing to navigate the modern media environment effectively.