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From Ghosts to Growth: How Modern Measurement Unlocks Real Media Impact
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent. A robust, real-time measurement approach ensures marketers better assess the real-world outcomes driven by their advertising efforts, while driving incremental business growth.
Speakers
Key Takeaways
- Modern Measurement - A Sea of Change - Today's Marketing challenges require new solutions
- MMM Alone is Not Enough - It undervalues targeted media, overweights broad reach, and wastes millions
- New Approaches & Solutions are Needed - Marketers must leverage AI- powered, real-time, unified measurement
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