In an era of accelerated change—where AI is rewriting the rules and every customer interaction leaves a trail of data—marketers must prove more and predict better. But the old playbook of siloed data and surface-level metrics can’t keep up.
Join Jessica Shapiro, CMO of LiveRamp, for a candid conversation that explores how data collaboration is unlocking smarter strategies, more meaningful personalization, and measurement models built for the future—not the past.