Why Fame Needs Friction: From Attention to Impact

Speakers

Key Takeaways

  1. Fame Without Feeling Is Forgettable: Visibility alone isn’t enough, fame must generate a reaction to drive real influence.
  2. Friction Fuels Cultural Relevance: Great ideas don’t just blend in, they challenge, provoke, or surprise. You’ll learn how tension, creativity, and cultural insight create the kind of friction that captures attention and earns long-term engagement.
  3. From Big Ideas to Measurable Impact: This session will unpack real-world case studies showing how culture-driven creative led to business outcomes, offering actionable insights for turning attention into brand growth and fame into effectiveness.
Presented by
Grey

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