Think you know Gen Z? Join Snapchat, Alter Agents, and BBDO’s platform-first, creator-led agency, Dobbino for a provocative discussion about Gen Z. New insights from 6000+ global GenZ consumers will be unveiled depicting how brands can genuinely connect with Gen Z by focusing on the values they actually care about, how they communicate, connect, and engage with the world daily. *Spoiler alert* out of touch displays of wealth are out and hard work, altruism, integrity, and community impact are in! Learn what brands must do to
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes. With $12 trillion in global spending power by 2030, getting this generation wrong isn’t an option. Backed by a new global study of 6,000 Gen Z social platform users across six markets, Snapchat, BBDO, and Alter Agents reveal the values that truly drive their choices and why integrity, impact, and authenticity outweigh outdated measures of status.
This session goes beyond surface-level observations to explore how Gen Z’s values influence their purchasing decisions, content preferences, and brand relationships. From dismantling luxury as a status symbol to redefining brand loyalty through honesty and inclusivity, you’ll gain a clear picture of what matters most to this diverse, entrepreneurial generation. You’ll also see how platform-specific strategies and creator-led content can help legacy and modern brands alike authentically enter Gen Z’s cultural conversations.
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes. With $12 trillion in global spending power by 2030, getting this generation wrong isn’t an option. Backed by a new global study of 6,000 Gen Z social platform users across six markets, Snapchat, BBDO, and Alter Agents reveal the values that truly drive their choices and why integrity, impact, and authenticity outweigh outdated measures of status.
This session goes beyond surface-level observations to explore how Gen Z’s values influence their purchasing decisions, content preferences, and brand relationships. From dismantling luxury as a status symbol to redefining brand loyalty through honesty and inclusivity, you’ll gain a clear picture of what matters most to this diverse, entrepreneurial generation. You’ll also see how platform-specific strategies and creator-led content can help legacy and modern brands alike authentically enter Gen Z’s cultural conversations.
Speakers
Key Takeaways
- GenZ have a clear definition of what builds status among them
- Brand loyalty for Gen Z is rooted in integrity
- Gen Z is not a monolithic group; brands need to understand their diverse and evolving values for authentic connection.
- There are some rules of engagement on content and creators that brands can leverage to appeal to GenZ
- There are several misconceptions about Gen Z and their values which brands should correct
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