From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising. In this conversation, Ed Dinichert, CRO, TripleLift and Matt Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce.
Speakers
Key Takeaways
- Emerging CTV formats are evolving – Innovations like pause ads and shoppable moments are changing how audiences engage with advertising.
- Focus on present and future strategies – Industry leaders will share insights on what’s working now and what trends are shaping the next phase of CTV.
- CTV as a dual-purpose platform – Creative technology is enabling CTV to serve both as a storytelling medium and a commerce driver.
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