As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.
Key Takeaways
- Why the Home Screen Matters: Discover why the Smart TV home screen is becoming a must-have in modern CTV strategies—and how it drives discovery before content even begins.
- How Brands Are Using It: Learn how leading advertisers are integrating home screen placements into their broader campaigns to maximize awareness and performance.
- What Success Looks Like: See real campaign results that show how the home screen delivers measurable impact—from engagement to conversion—on the biggest screen in the home.
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