The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising

Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear. As ad-supported streaming moves to center stage, the industry faces critical questions around fragmentation, transparency, competing agendas, and AI.


In this timely panel discussion, senior voices representing the full spectrum of the CTV ecosystem come together to explore the future of television. Moderated by Matthew Henick, SVP of Ventura TV OS at The Trade Desk, the session promises a candid exploration of the challenges facing the industry, alongside the collaborative opportunities that could reshape entertainment and the advertising that helps fund it and bring it to a wider audience.