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The Retail Media Revolution: Driving Outcomes Beyond the Cart
Previous year’s VAB panels on Retail Media were top sessions at AWNewYork. So this year, we're back with fresh insights and forward-thinking strategies as Retail Media Networks continue to evolve. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics—like ad engagement, brand consideration, purchase intent, and consumer actions. Discover how to harness the full potential of Commerce Media in an increasingly outcome-focused world.
Speakers
Key Takeaways
- Driving Impact Past Purchase – Uncover how Retail Media is evolving from pure sales-driving to influencing critical mid-funnel metrics like engagement, consideration, and intent.
- Next-Gen Partnerships – Learn how brands are activating data-driven collaborations with Retail Media Networks to maximize both performance and brand growth.
- The Future of Commerce Media – Get ahead of the curve with insights on what’s working today—and what’s coming next—in an outcome-focused retail landscape.
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