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Unlocking Commerce Media: Driving Growth with Data, AI and Collaboration
Commerce media is evolving from test-and-learn to a core driver of brand growth and performance. Vihan Sharma, Chief Revenue Officer at LiveRamp, will explore how brands can unlock commerce media’s full potential through smarter data use and seamless ecosystem collaboration. The session highlights AI-driven personalization and why aligning teams, platforms, and partners is key to overcoming industry fragmentation. Attendees will gain insights on 2025 trends and how to build scalable, connected media strategies.
Speakers
Key Takeaways
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