As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
This panel gathers industry leaders to discuss how data is enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.
We’ll explore the challenges media companies face—from signal loss and data fragmentation to evolving privacy standards—and how forward-thinking brands are leveraging next-generation technologies to adapt in the AI age.
Whether you're navigating streaming, programmatic, or cross-platform measurement, this session offers a real-world look at how data is reshaping the media landscape, and what it takes to stay ahead in a rapidly evolving ecosystem.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
This panel gathers industry leaders to discuss how data is enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.
We’ll explore the challenges media companies face—from signal loss and data fragmentation to evolving privacy standards—and how forward-thinking brands are leveraging next-generation technologies to adapt in the AI age.
Whether you're navigating streaming, programmatic, or cross-platform measurement, this session offers a real-world look at how data is reshaping the media landscape, and what it takes to stay ahead in a rapidly evolving ecosystem.
Speakers
Key Takeaways
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