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Main Character Energy: Building Brands' Gen Z Follows
With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset. Today’s young consumers demand authenticity, inclusion, and emotional resonance from the brands they choose to align with. A new wave of creator- and celebrity-led brands are turning culture into commerce, reshaping how marketers build identity.
In this session, moderated by ADWEEK’s Jenny Rooney, top CMOs will reveal how to evolve brand strategy for a new generation of attention.
In this session, moderated by ADWEEK’s Jenny Rooney, top CMOs will reveal how to evolve brand strategy for a new generation of attention.
Speakers
Key Takeaways
- Why Gen Z & Alpha demand brands that behave more like creators than corporations.
- How celebrity-driven brands are shifting the definition of marketing leadership.
- Tactics for building communities across TikTok, CTV and beyond.
Presented by
