●
Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage
Dhar Mann - named Forbes #2 Creator of 2025 - founded the world's largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.
In just 30 minutes, watch a brand’s goals transform into a scripted series, a short-form activation, and a moment that will get attendees talking. This session isn’t about talking at you. It’s about showing you the future of storytelling-driven marketing, as it happens.
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.
In just 30 minutes, watch a brand’s goals transform into a scripted series, a short-form activation, and a moment that will get attendees talking. This session isn’t about talking at you. It’s about showing you the future of storytelling-driven marketing, as it happens.
Speakers
Key Takeaways
- Watch how a co-created brand storyline comes to life in real time with live feedback.
- Learn how emotionally rich narratives can break through the online clutter and build trust, spark engagement, and drive business outcomes.
- Rethink the “influencer brief” and explore how brands and creators can form mutually beneficial creative partnerships instead of transactional advertisements.
Presented by
