Morbid has become a cultural phenomenon - blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of. Fresh off their new deal with SiriusXM, join hosts Alaina Urquhart-White and Ash Kelley to learn how their creative process fuels not only audience obsession and community, but also brand opportunity, in conversation with SiriusXM.
From covering some of history’s most notorious cases to the show’s signature user-generated Listener Tales, explore Morbid’s unique take on authentic, participatory podcasting across audio, video, and social; the innovative ways they foster community and turn listeners into brand advocates; and how they bring advertisers into the world of true crime and its fiercely loyal fans without breaking trust.
From covering some of history’s most notorious cases to the show’s signature user-generated Listener Tales, explore Morbid’s unique take on authentic, participatory podcasting across audio, video, and social; the innovative ways they foster community and turn listeners into brand advocates; and how they bring advertisers into the world of true crime and its fiercely loyal fans without breaking trust.
Speakers
Key Takeaways
- The power of audio and podcasting in driving audience and brand loyalty
- How to build community and turn fans into advocates and active participants
- The importance of integrating brands authentically to maintain trust
Presented by
