The modern news landscape is changing rapidly and can be fraught with challenges for advertisers. This session will explore the future of news as CNN takes aim at reaching broader audiences and offering fresh opportunities to brands.
CNN’s Chief Media Analyst, Brian Stelter, is joined by Mo Katibeh, CMO, T-Mobile for Business; Guy Griggs, SVP, CNN Ad Sales; and Alex MacCallum, EVP, Digital Products and Services, CNN Worldwide to explore ways to tackle today’s challenges and help advertisers reach audiences through intentional and brand-safe partnerships. Together, they will discuss adopting fresh perspectives and embracing technology and content to build a bridge between news and commerce.
CNN’s Chief Media Analyst, Brian Stelter, is joined by Mo Katibeh, CMO, T-Mobile for Business; Guy Griggs, SVP, CNN Ad Sales; and Alex MacCallum, EVP, Digital Products and Services, CNN Worldwide to explore ways to tackle today’s challenges and help advertisers reach audiences through intentional and brand-safe partnerships. Together, they will discuss adopting fresh perspectives and embracing technology and content to build a bridge between news and commerce.
Speakers
Key Takeaways
- How to keep up with shifting news consumption habits.
- Insights on building trusted, brand-safe environments in news without compromising integrity.
- Embracing new platforms, products, and formats to expand reach.
- Combining authority in news with authentic storytelling.
- Unlocking success for advertisers by rethinking traditional models.
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