If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.
In this session, discover how enterprises and media networks are building, owning, and activating multi-vendor identity graphs that they own in Snowflake with a composable approach that maximizes coverage, minimizes costs, and unlocks use-cases across 250+ channels. Learn why building your own graph beats buying a black-box solution, and get the playbook for turning scattered customer data into money-making audiences.