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How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn’t just about sponsorships—it’s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points—music, film, fashion, and culture—tapping into the communities where they live and create.
By leaning into these passion areas, Adobe is cultivating fandom and fueling attention that drives engagement with its products.
Many brands want to transcend their category and show up totally different from their competitors. Learn how to do it for your brand from e.l.f. and Adobe, alongside social and creative agency Movers+Shakers, athlete and creator Stephania Ergemlidze, and Adobe creator, Gigi Robinson.
By leaning into these passion areas, Adobe is cultivating fandom and fueling attention that drives engagement with its products.
Many brands want to transcend their category and show up totally different from their competitors. Learn how to do it for your brand from e.l.f. and Adobe, alongside social and creative agency Movers+Shakers, athlete and creator Stephania Ergemlidze, and Adobe creator, Gigi Robinson.
Speakers
Key Takeaways
- How to nurture and grow your fandom—and why it’s the future of brand engagement.
- Lessons from Gen Z —and how to create marketing that resonates with the next generation.
- Beyond sports and music: How brands can authentically engage with gaming, and other passion points for lasting impact.
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