The old playbook is being rewritten with intent as the new currency. Commerce media and AI-driven platforms are leveraging real-time intent and first-party data to build smarter, more performant ecosystems. In this session, we’ll explore what this shift means for the broader industry - from buyers looking to tap into high-performance environments, to emerging platforms aiming to break into programmatic with purpose.
Whether you're buying, building, or both, this conversation offers a roadmap for staying ahead in the next era of digital advertising.