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The Intent Economy: How AI and Commerce are Reshaping Programmatic Advertising
The old playbook is being rewritten with intent as the new currency. Commerce media and AI-driven platforms are leveraging real-time intent and first-party data to build smarter, more performant ecosystems. In this session, we’ll explore what this shift means for the broader industry - from buyers looking to tap into high-performance environments, to emerging platforms aiming to break into programmatic with purpose.
Whether you're buying, building, or both, this conversation offers a roadmap for staying ahead in the next era of digital advertising.
Whether you're buying, building, or both, this conversation offers a roadmap for staying ahead in the next era of digital advertising.
Speakers
Key Takeaways
- Intent is emerging as the new currency in programmatic advertising.
- AI and commerce media are creating smarter, performance-driven ecosystems.
- Buyers and platforms need a new roadmap to thrive in an intent-led future.
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