Unlock the Future of Local Advertising: Next-Gen AI-Driven Audience Intelligence

The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence. As audience data fragments and legacy tools lag, advertisers are moving beyond silos toward AdTech that delivers real-time insights and measurable outcomes. Innovations like the Locality Audience Engine lead the way by leveraging centralized data, AI and automation to transform disconnected workflows into actionable strategies—unlocking the full value of data and redefining local advertising benchmarks for the digital era.

The future of advertising is here: precision at scale, driven by AI-powered next-gen innovations in data intelligence. As audience data grows more fragmented and traditional tools fall behind, advertisers are moving beyond siloed systems and generic targeting toward intelligence that adapts in real time, delivers local insights, and drives measurable outcomes.

AdTech solutions like the Locality Audience Engine—developed by Locality in partnership with Lovelytics, Databricks and Newton—are leading this shift. By combining, centralizing and structuring data, the Audience Engine leverages AI, automation and innovation to transform disconnected workflows into seamless, actionable strategies—unlocking the full value of audience intelligence for modern advertisers.

This session will explore how next-gen audience intelligence is redefining local advertising, setting new industry benchmarks, and ushering in an AI-powered era of advertising in the digital age.