●
How Inclusivity Drives Sales and a Sense of Belonging in Beauty
Since its inception over 40 years ago, M·A·C Cosmetics has stood for All Ages, All Races, All Genders. Similarly, e.l.f. Beauty stands with every eye, lip, and face, supporting expression, empowerment, and human rights. These aren’t just taglines but a way of doing business. Both brands earned the Certified Inclusive Brand* distinction in the 2025 SeeMe Inclusivity Index, developed by responsible AI company SeeMe to measure, certify, and promote genuine inclusion in beauty.
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. And similarly, e.l.f. Beauty stands with every eye, lip, and face, supporting individual expression, empowerment, and human rights.
These aren’t simply taglines, but a way of doing business. These two massive beauty brands are trailblazers in inclusivity, and they aren’t changing anytime soon. In fact, both brands recently earned the prestigious Certified Inclusive Brand* distinction in the 2025 SeeMe Inclusivity Index for Beauty for their leadership in driving inclusion in the beauty industry. SeeMe Index, a responsible AI company, will share how its inclusivity measurement and certification process shines a light on brands like M.A.C and e.l.f. Beauty. And both brands will give examples of how their inclusive marketing strategies drive meaningful business results, along with a sense of empowerment and belonging for its consumers.
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. And similarly, e.l.f. Beauty stands with every eye, lip, and face, supporting individual expression, empowerment, and human rights.
These aren’t simply taglines, but a way of doing business. These two massive beauty brands are trailblazers in inclusivity, and they aren’t changing anytime soon. In fact, both brands recently earned the prestigious Certified Inclusive Brand* distinction in the 2025 SeeMe Inclusivity Index for Beauty for their leadership in driving inclusion in the beauty industry. SeeMe Index, a responsible AI company, will share how its inclusivity measurement and certification process shines a light on brands like M.A.C and e.l.f. Beauty. And both brands will give examples of how their inclusive marketing strategies drive meaningful business results, along with a sense of empowerment and belonging for its consumers.
Speakers
Key Takeaways
- How inclusive campaigns directly drive consumer engagement and business growth
- How representation builds brand loyalty by creating a deeper sense of belonging for consumers
- Why accountability matters and how tools like SeeMe Index help push the industry forward
Presented by
