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From Entertainment Capital to Sports Mecca: How Vegas Expanded Its Brand Without Losing Its Identity
In the past decade, Las Vegas has welcomed four professional sports teams and a major F1 race to the city, reshaping its global perception and boosting visits from a whole new category of travelers.
It’s a dramatic evolution of the city’s marketing toolkit, and it started with a question: “How do you transform a city known for decades as the 'Entertainment Capital of the World ' into the 'Entertainment AND SPORTS Capital of the World?”
In this panel, four of the trailblazing women who lead the professional sports franchises and destination marketing organization of Las Vegas will discuss how they have successfully driven that shift, influencing everything from leadership and strategy to fan engagement and community impact. They’ll share the steps it took to bring the Raiders and F1 to Vegas, as well as how these new partnerships have transformed the city into a hotbed for global sport, while staying true to the loyal Las Vegas visitor market.
It’s a dramatic evolution of the city’s marketing toolkit, and it started with a question: “How do you transform a city known for decades as the 'Entertainment Capital of the World ' into the 'Entertainment AND SPORTS Capital of the World?”
In this panel, four of the trailblazing women who lead the professional sports franchises and destination marketing organization of Las Vegas will discuss how they have successfully driven that shift, influencing everything from leadership and strategy to fan engagement and community impact. They’ll share the steps it took to bring the Raiders and F1 to Vegas, as well as how these new partnerships have transformed the city into a hotbed for global sport, while staying true to the loyal Las Vegas visitor market.
Speakers
Key Takeaways
- Learn how to rebrand at scale without alienating your core audience.
- Discover the power of partnership.
- Learn how to how to blend community engagement, brand storytelling, and strategic leadership to fuel long-term growth.
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