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Why Brands Are Turning to Strava to Engage With Active Consumers
Modern consumers are tired of traditional advertising — and brands are looking for more organic ways to reach them. This session brings perspectives from marketers who have used Strava to turn everyday movement on the platform into authentic connections, engaging their target audience and driving real results.
Panelists:
1. Sarah Kirk, Vice President, Strategic Partnerships, MUSH
2. Stephanie Arpaia, Vice President, Brand Marketing, Excel Sports Management
3. Sarah Stringer, Global Chief of Innovation, dentsu Media
4, Ife Babatunde, Sales Lead NAMER, Strava for Business (moderator)
Panelists:
1. Sarah Kirk, Vice President, Strategic Partnerships, MUSH
2. Stephanie Arpaia, Vice President, Brand Marketing, Excel Sports Management
3. Sarah Stringer, Global Chief of Innovation, dentsu Media
4, Ife Babatunde, Sales Lead NAMER, Strava for Business (moderator)
Speakers
Key Takeaways
- How brands use Strava to engage with active people
- How Strava Sponsored Challenges drive results for brands
- Learn how consumers are becoming more active and health-conscious
Presented by
