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State of the CTV: The Intersection of Platforms & Performance
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
Speakers
Key Takeaways
- Key components of an 'engaging' video campaign
- How to ensure you're reaching and engaging your target audience effectively
- How the impact of campaigns can be measured and how brands should be established
Presented by
