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From Metrics to Meaning: The New Measurement Playbook
Execution, Experimentation, and Evaluation—these 3 E’s are turning traditional advertising measurement on their head. Say goodbye to boring KPIs and hello to a dynamic framework to drive results. Join industry leaders from Peacock and JPMorgan Chase as they share their winning strategies and real-world experiences. Expect insightful case studies and practical tips that will inspire you to rethink measurement. Leave equipped with the tools to enhance your campaigns and excel in dynamic environments.
Speakers
Key Takeaways
- Discover how Snapchat's three E’s redefine your measurement strategy for impactful results.
- Learn how focusing on long-term metrics can unlock powerful engagement with Gen Z and Millennials.
- Explore real-world examples of partners impactful Snapchat campaigns with measurement outcomes.
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