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The ROI Revolution: Moving B2B Marketing from Vanity to Value
78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
In this session, LinkedIn joins leading B2B marketers to explore how brands are moving beyond vanity metrics and last-touch attribution to prove ROI, accelerate pipeline, and earn executive confidence. Learn how LinkedIn is redefining B2B measurement, using company-level data and insights, to transform marketing into a growth engine that drives real business outcomes.
In this session, LinkedIn joins leading B2B marketers to explore how brands are moving beyond vanity metrics and last-touch attribution to prove ROI, accelerate pipeline, and earn executive confidence. Learn how LinkedIn is redefining B2B measurement, using company-level data and insights, to transform marketing into a growth engine that drives real business outcomes.
Speakers
Key Takeaways
- B2B marketing is fundamentally different and measurement must evolve rapidly to keep pace.
- Marketing is a growth engine, when you have the right measurement in place.
- Outcomes matter more than ever: Aligning marketing metrics to tangible business outcomes like pipeline growth and revenue impact is key to proving value and driving investment.
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