Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one. They are shaping culture earlier than ever, influencing household purchasing decisions, and redefining how brands must show up in order to build trust and relevance.
What stirs the hearts and minds of Gen Alpha? Is it safe social media? Gaming? CTV? We'll unpack it all in this session.
Leaders from Zigazoo, U.S. Soccer, and KIDZ BOP — three brands deeply connected to Gen Alpha’s world — come together to explore what it takes to resonate with the youngest generation.
Zigazoo, the largest social network for kids, empowers young people to create, connect, and learn safely in a digital-first environment.
U.S. Soccer inspires the next generation through sport, tapping into kids’ passion for play, teamwork, and national pride.
KIDZ BOP, the #1 music brand for kids, has become a cultural staple for families, blending entertainment and empowerment for millions of young fans.
Together, the panelists will unpack:
-What truly differentiates Gen Alpha from Gen Z and Millennials
-How their values around creativity, inclusivity, and safety shape what they consume and share
-The new expectations they have for brands, from interactivity to authenticity
-How forward-thinking platforms are building meaningful and lasting connections with them today
What stirs the hearts and minds of Gen Alpha? Is it safe social media? Gaming? CTV? We'll unpack it all in this session.
Leaders from Zigazoo, U.S. Soccer, and KIDZ BOP — three brands deeply connected to Gen Alpha’s world — come together to explore what it takes to resonate with the youngest generation.
Zigazoo, the largest social network for kids, empowers young people to create, connect, and learn safely in a digital-first environment.
U.S. Soccer inspires the next generation through sport, tapping into kids’ passion for play, teamwork, and national pride.
KIDZ BOP, the #1 music brand for kids, has become a cultural staple for families, blending entertainment and empowerment for millions of young fans.
Together, the panelists will unpack:
-What truly differentiates Gen Alpha from Gen Z and Millennials
-How their values around creativity, inclusivity, and safety shape what they consume and share
-The new expectations they have for brands, from interactivity to authenticity
-How forward-thinking platforms are building meaningful and lasting connections with them today
Speakers
Key Takeaways
- How apps can make being online a positive experience again.
- What brands can do to connect with the next generation of consumers. In particular, Gen Alpha.
- Why partners from entertainment to sports are getting involved and how they keep young people engaged with positive, empowering content that is also fun!
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