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Changing the TV & Video Ad Game: Three Levers to Narrow the Gap with Big Tech
The data is clear: TV ads drive ROAS. Yet recently, a portion of TV’s legacy ad dollars have begun to divert to social & search. To open ourselves to a greater share of media spend & attract a new wave of advertisers, we must collaborate to unleash the best of media, data, & technology. On this panel, top execs will discuss the levers we need to pull to narrow the gap with big tech as we build the future of TV & premium video advertising: one that’s simple, smart, & accessible… and works for brands & businesses of all sizes.
Speakers
Key Takeaways
- Media: How to make TV and video advertising seamless to buy, simplifying media execution and enhancing campaign performance.
- Data: How to use data to show that in TV and video advertising, performance happens at all parts of the marketing funnel, and premium video is performance video.
- Technology: How to use AI to turn TV and video advertising into an intelligent, adaptive, and impactful channel that drives meaningful business results and opens up TV advertising to brands of all sizes.
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