Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
Join us as we unpack the pivotal brand storytelling strategy that made IBM's Watson a household name, revealing how CMOs can take bold creative risks, leverage cultural platforms and shape narratives that break through in today’s oversaturated market.
Before AI-dominated headlines, IBM’s Watson made history by winning on Jeopardy!, transforming what was designed as a complex business technology into a cultural phenomenon. This bold, unconventional move demonstrated AI’s potential to understand ambiguity, context and nuanced language, and turned abstract business technology into a cultural sensation.
This session takes you behind the making of Who Is Watson, a best-in-class B2B brand storytelling documentary, exploring how intentional narratives can shape public perception and elevate CMOs into cultural architects.
Join us as we unpack the pivotal brand storytelling strategy that made IBM's Watson a household name, revealing how CMOs can take bold creative risks, leverage cultural platforms and shape narratives that break through in today’s oversaturated market.
Before AI-dominated headlines, IBM’s Watson made history by winning on Jeopardy!, transforming what was designed as a complex business technology into a cultural phenomenon. This bold, unconventional move demonstrated AI’s potential to understand ambiguity, context and nuanced language, and turned abstract business technology into a cultural sensation.
This session takes you behind the making of Who Is Watson, a best-in-class B2B brand storytelling documentary, exploring how intentional narratives can shape public perception and elevate CMOs into cultural architects.
Speakers
Key Takeaways
- Explore the importance of leveraging brand storytelling as a tool to building brands
- Gain insights on how marketers can leverage narrative-driven strategies to drive lasting culture relevance
- Discover the marketing story and strategic decisions behind a defining moment in AI and brand history
Presented by
