As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny Rooney on “The New Alliance,” a collaborative ecosystem where in-house and agency talent work
The future of marketing isn’t in-house or outsourced, it’s both. As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny Rooney on “The New Alliance,” a collaborative ecosystem where in-house and agency talent work as one team, embedded side-by-side, accountable to the same KPIs.
The future of marketing isn’t in-house or outsourced, it’s both. As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny Rooney on “The New Alliance,” a collaborative ecosystem where in-house and agency talent work as one team, embedded side-by-side, accountable to the same KPIs.
Speakers
Key Takeaways
- Break down siloes and build true joint ownership across teams
- Harness the complementary expertise of internal and external partners
- Measure success and drive innovation in a hybrid collaboration model
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