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How Curation Is Redefining Trust, Transparency & Value in the Media Supply Chain
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how curation is evolving beyond just a strategy into a movement.
Speakers
Key Takeaways
- How leading organizations define and apply curation
- How stakeholders can align incentives to ensure curated buys deliver
- Opportunities curation is unlocking across the supply chain
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