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The Autonomous Marketer: How AI Is Advancing Creative, Analytics, and Execution
In an era of endless content, AI’s real promise is autonomous, data-backed execution. Join Brian Quinn, AppsFlyer’s President & GM NA, for a high-energy guide to how top brands win with AI: scaling creative from performance data, unlocking instant analytics with MCP, and activating agentic workflows. This is your playbook to move beyond analysis paralysis and lead the next marketing renaissance.
First, dive into AI-Powered Creative with real-world demos on turning performance data into generative AI prompts that scale winning concepts. Next, explore AI-Driven Analytics to see how marketers are using the Model Context Protocol (MCP) for custom dashboards and instant data answers. Finally, glimpse the future of Agentic Capabilities—where first- and third-party AI agents execute workflows you configure.
First, dive into AI-Powered Creative with real-world demos on turning performance data into generative AI prompts that scale winning concepts. Next, explore AI-Driven Analytics to see how marketers are using the Model Context Protocol (MCP) for custom dashboards and instant data answers. Finally, glimpse the future of Agentic Capabilities—where first- and third-party AI agents execute workflows you configure.
Speakers
Key Takeaways
- Optimize Creative at Scale: Learn how to use performance data and case studies to fuel generative AI, turning analytical insights into high-performing creative assets.
- Unlock Self-Serve Analytics: Discover how to use the Model Context Protocol (MCP) to query complex marketing data instantly and build powerful, customer-centric dashboards without relying on BI teams.
- Envision Your AI Team: Get a first look at the future of autonomous marketing with the Agentic vision.
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