●
Premium Video’s Exponential Traffic Growth...w/ One Flaw: Defective Currency
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter. VAB’s stats and insights show scaled audiences converting into motivated buyers in dramatic ways. But 2025 revealed one critical weakness: a “new” currency from a legacy provider showing steep declines in premium video impressions—believed to be data defects, not real audience loss. VAB uncovers the truth in this compelling “state of” traffic-driving.
Speakers
Key Takeaways
- Unlock Proof of Premium Power – See the bold data showing how premium video is driving exponential customer traffic across Google Search, DTC, and the full funnel—transforming scaled audiences into motivated buyers.
- Spotlight the Blindspot – Understand the hidden challenge: how a “new” legacy currency may be undercounting impressions, creating artificial declines that mask premium video’s true performance.
- Get the Real Story – Walk away with the facts and insights you need to cut through the confusion, separate defects from reality, and confidently capture the full momentum of premium video in 2025.
Presented by
