As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance. In this session, Agnes Fischer, CEO of Grey New York, explores how an iconic agency is reimagining storytelling for the streaming era. We’ll dive into how creativity, brand purpose, and media fluency must intersect in a landscape where audiences move fluidly across screens, platforms, and genres. From original series to social moments, how do you build stories that break through, and keep their impact in an always-on media world?
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