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London Reimagined: Outernet and the Future of Immersive Media & Brand Experience
In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI. We discover how Outernet as a living, breathing media platform, alongside brands such as Tripadvisor, blur the lines between digital out-of-home, immersive storytelling, data integration, live entertainment, and real-time social engagement to create truly unique advertising.
With over 80 million annual visitors, Outernet has rapidly become the UK’s most visited cultural attraction. But beyond footfall, it represents a new kind of media canvas; where brand campaigns become cultural moments, and immersive environments drive both emotion and performance.
Joining Philip are leaders at the forefront of this transformation:
• Steven Paganelli, Global VP, Media & Partnerships at Tripadvisor will discuss how immersive campaigns at Outernet are redefining travel marketing and driving measurable intent.
• Amir Malik, Managing Director at Alvarez & Marsal will explore how this scale of audience and interaction unlocks new innovation and monetisation models.
•Jess Dracup-Holland, CMO of Outernet will highlight how purposeful, award-winning creative activations are changing the expectations of what media can do.
With over 80 million annual visitors, Outernet has rapidly become the UK’s most visited cultural attraction. But beyond footfall, it represents a new kind of media canvas; where brand campaigns become cultural moments, and immersive environments drive both emotion and performance.
Joining Philip are leaders at the forefront of this transformation:
• Steven Paganelli, Global VP, Media & Partnerships at Tripadvisor will discuss how immersive campaigns at Outernet are redefining travel marketing and driving measurable intent.
• Amir Malik, Managing Director at Alvarez & Marsal will explore how this scale of audience and interaction unlocks new innovation and monetisation models.
•Jess Dracup-Holland, CMO of Outernet will highlight how purposeful, award-winning creative activations are changing the expectations of what media can do.
Speakers
Key Takeaways
- Harness immersive urban environments to tell deeper, more emotional stories
- Turn public spaces into performance-driven digital media channels
- Blend culture, creativity and commerce into campaigns that earn both attention and ROI.
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