The 2024 presidential election was called “the Podcast Election” because of the candidates’ engagement with the medium and the perceived impact on the outcome. But do podcasts really influence voters? Voxtopica and Signal Hill Insights provide the first look at a study revealing what registered voters who listen to podcasts think of shows, candidates, and advertising fueling political conversation in podcasting. Advertisers, buyers, and publishers will get the inside scoop on maximizing the opportunities with this audience.
The 2024 presidential election was dubbed “the Podcast Election,” as candidates leaned heavily into the medium and many credited podcasts with shaping the outcome. But do they really move voters? Voxtopica, a leading podcast strategy and production agency, and Signal Hill Insights, the premier podcast research and analytics firm, deliver the first study revealing how registered voters who listen to podcasts view shows, candidates, and political ads. For Advertising Week NYC attendees, this research offers actionable intelligence: how political messaging performs in the fastest-growing digital audio channel, how trust and attention differ from other media, and how advertisers can tap into one of the most engaged and influential audiences in media today. Buyers, brands, and publishers will leave with insights to maximize opportunity in an election-year podcast landscape.
The 2024 presidential election was dubbed “the Podcast Election,” as candidates leaned heavily into the medium and many credited podcasts with shaping the outcome. But do they really move voters? Voxtopica, a leading podcast strategy and production agency, and Signal Hill Insights, the premier podcast research and analytics firm, deliver the first study revealing how registered voters who listen to podcasts view shows, candidates, and political ads. For Advertising Week NYC attendees, this research offers actionable intelligence: how political messaging performs in the fastest-growing digital audio channel, how trust and attention differ from other media, and how advertisers can tap into one of the most engaged and influential audiences in media today. Buyers, brands, and publishers will leave with insights to maximize opportunity in an election-year podcast landscape.
Speakers
Key Takeaways
- What do voters think about brands that advertise on political podcasts?
- How much do voters rely on podcasts to inform their purchasing choices?
- What do voters think of podcast hosts and guests with different political views from their own?
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