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The State of Independence: Why More Brands are Turning to Independent Agencies
In a landscape dominated by a handful of global holding companies, what does it truly take to build and sustain a successful independent agency? This candid discussion brings together four visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent. We'll explore the challenges they've faced, the unique advantages they've leveraged, and their strategies for staying relevant in an ever-competitive and dynamic market.
The agency landscape has never been in a more dynamic position than today - with significant restructuring across the global holding company landscape driven by revolutionary changes to technology, what does it truly take to build, sustain and grow a successful independent agency?
To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent. We'll explore the challenges they've faced, the unique advantages they've leveraged, and their strategies for staying relevant in an ever-competitive and dynamic market. This is an unfiltered conversation for anyone who has ever dreamed of building their own agency or wants to understand the true spirit of independence in advertising today.
The agency landscape has never been in a more dynamic position than today - with significant restructuring across the global holding company landscape driven by revolutionary changes to technology, what does it truly take to build, sustain and grow a successful independent agency?
To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent. We'll explore the challenges they've faced, the unique advantages they've leveraged, and their strategies for staying relevant in an ever-competitive and dynamic market. This is an unfiltered conversation for anyone who has ever dreamed of building their own agency or wants to understand the true spirit of independence in advertising today.
Speakers
Key Takeaways
- What are the key challenges an independent agency need to overcome to be successful, win and retain key clients
- How independent agencies can compete with the big agency holding companies and how being small and nimble and what does the future hold
- AI and technology - the independent agency perspective of the future
- Real world success- the next 5 years and beyond for independent agencies, their role in the wider agency landscape and an honest view from the top about what's next
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