The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand

Programmatic access is redefining commerce media. By opening retail media inventory to buyers through the DSPs where they already plan and spend, networks can tap into new budgets and accelerate growth. Drawing on fresh insights from The State of Programmatic Retail Media report, this panel—moderated by AdWeek's Kathryn Lundstrom—will explore how DSP connectivity streamlines activation, empowers buyers, and expands opportunities for networks to scale. Attendees will see how programmatic buying complements existing methods—bringing on-site and in-store inventory into the very platforms where brands already invest.