From Pretty Basic to Pretty Major: Redefining Media Influence

Speakers

Key Takeaways

  1. Think like a founder, not just a creator – Building a podcast is only the beginning; the real opportunity comes from treating your platform as a business and exploring new ways to grow.
  2. Diversify your brand – Expanding into merchandise, collaborations, tours, and spin-offs helps creators strengthen their influence and connect with audiences on multiple levels.
  3. Leverage the right partners – A 360-degree support system like Dear Media’s—spanning production, distribution, live events, and brand incubation—can be the key to unlocking long-term success.
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Advertising Week