Shira Lazar is an Emmy-nominated digital culture expert, keynote speaker, and mental health advocate with 1M+ followers. She’s the founder of What’s Trending, a pioneering digital news brand with 3M+ followers, shaping the creator economy and social trends for two decades.

She’s spoken at SXSW, VeeCon, CES, and NAB, been named to Fast Company’s Most Influential Women in Tech, Variety’s Women of Impact, and NFTNow’s NFT100.

In 2020, she co-founded Peace Inside Live, crafting well-being programs for companies, and co-authored The JOMO Journal, which inspired Creators 4 Mental Health—bringing mental health tools to the creator economy.

Shira also advises brands on emerging tech and shares insights in her newsletter The Alpha and on her podcast The AI Download, exploring the future of AI and culture.