With 20 years of experience shaping the digital marketing landscape, John Battaglia is a pivotal leader at Google and leads the social and influencer partnerships at YouTube. His journey began in agency powerhouses like Omnicom, securing major accounts like Citibank and Allstate, which paved the way for a leadership role at the social media tech startup Wildfire (acquired by Google).

Now in his 13th year at Google, John collaborates closely with global brands, leading agencies, and top creators to define and execute innovative campaigns. He is credited with spearheading major product launches for Discovery and Demand Gen ads, and his current mission is driving the strategy and growth of YouTube Shorts, translating two decades of market knowledge into future-forward platform success.