Aarti is a storyteller, strategic thinker and insights leader with over 18 years of experience in insights. In her role as leader of Global Research & Insights at Snap Inc, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences.

Aarti’s career has taken her across the globe. Prior to Snap, she managed a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat at Kantar. Before that, she built the Insights and Analytics practice at WPP Media Canada. She moved to Canada from Singapore where she led brand performance and creative development research for PepsiCo and other global clients.