Cierra Prince is Head of Data Innovation & Monetization at T-Mobile Advertising Solutions, where she drives the development of advanced data and measurement capabilities across the company’s ad platforms. She focuses on transforming proof-of-concepts into scalable solutions that help brands measure impact more effectively and unlock incremental performance.

Before joining T-Mobile, Cierra held analytics and growth leadership roles at Snap Inc., Disney Streaming, and other digital media organizations, where she specialized in measurement strategy, marketing experimentation, and subscriber growth. With a track record of bridging innovation and execution, she brings practical insights on the evolving role of first-party data, privacy, and advanced measurement in today’s advertising ecosystem.