Pamela Zapata is the Founder and CEO of Society 18, a bicoastal agency specializing in influencer management and marketing, with a focus on multicultural and multiethnic content creators. Based in Los Angeles, Pamela has spent the past 15 years building a successful career in influencer strategy, integrated marketing, talent relations, casting, and production. Pamela has worked with some of the most prominent networks, brands, and agencies in the industry. Before launching Society 18, she served as Senior Director of Influencer Marketing at Starpower, where she led influencer campaigns for high-profile beauty brands including Estée Lauder, Bobbi Brown, MAC, Aveda, and La Mer. Prior, Pamela was the Director of Influencer Marketing at United Entertainment Group, where she spearheaded influencer strategy and partnerships for major Unilever brands such as Dove, Suave, Axe, and Popsicle.