Charmaine Fernandes is a seasoned digital and content executive with over a decade of experience driving growth and monetisation for global entertainment IP on YouTube and AVOD platforms. As Director of Digital Distribution and Programming at Hasbro Entertainment, she leads the global YouTube team at Hasbro, overseeing 300+ YouTube channels for the company’s brands in more than 28 languages, delivering billions of monthly views for the second largest kids' network in the world. She has steered flagship brands such as Peppa Pig, Transformers, and Power Rangers to new heights, leveraging data-driven strategies and cross-functional collaboration to unlock scalable, long-term audience and revenue growth.