Kamran Asghar is the Global CEO and Co-Founder of Crossmedia, an independent full-funnel agency committed to doing media the right way, built on the core values of Trust, Reason, and pursuit of Happiness. A pioneer of integrated communications planning, Kamran began his career at Ogilvy & Mather when creative and media worked side-by-side—an experience that shaped his holistic approach to media strategy.

His breakthrough came with the launch of American Express Blue, the most successful card debut in the company's history. Rather than follow the holding company path during unbundling, Kamran co-founded Crossmedia in 2000 to build an agency rooted in neutrality, transparency, and independent thinking.

Under his leadership, Crossmedia has grown into a global organization known for its strategic rigor and values-led culture. Kamran was named an Adweek Media All-Star in 2014 and Media Executive of the Year in 2022.