Dan Kelley has dedicated nearly eight years of his career to Snap, where he currently leads the Marketing Science team, overseeing the CPG and Restaurant verticals. His team conducts test and learn programs, runs meta analyses and consults clients on all things related performance at Snapchat.

Before his time at Snap, Dan held various measurement roles supporting CPG and Retail brands. He worked at Spark (Publicis) and multiple divisions within Nielsen, including Ads Research and NM Incite.

Raised in the Chicago suburbs, Dan holds a bachelor's degree from John Carroll University and a masters degree from Northwestern University. He currently resides in the town where he was born with his wife and their three daughters.